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Thinking

Humanizing tech through brand design: the beauty of simplicity.

Polly is the Brand Experience Design Lead at Cathay United Bank, currently heading the design team within the Advertising Department to spearhead creative strategy.

With a distinguished 16-year track record of international design experience spanning Silicon Valley and Taiwan, she excels at translating business strategies into impactful brand systems. As a strategic storyteller and experience creator, Polly oversees end-to-end creative direction, comprehensive visual identities, and large-scale omnichannel marketing campaigns. Driven by a passion for design excellence, she consistently delivers high-quality, high-impact projects that elevate brand performance and resonance.

 

 

 

Call her at 0909-626-936. Email her at pollyhsu88@gmail.com.

2022.11-Present

2020.2022.11

2014-2020.03

2014.01-08

2013.5-2013.11

2011.7-2012.9

2010.5-2010.12

Brand Experience Lead, Advertising Department at Cathay United Bank, based in Taipei, Taiwan.

Creative Director / BX Design Lead at LINE Pay, based in Taipei, Taiwan.

Senior Marketing Design Lead / Brand Design Lead at Nokia USA,

based in Sunnyvale, California.

 

Senior Brand Designer at Oracle Corporation, based in Redwood City, California.

 

Packaging Designer at Goldieblox, based in Oakland, California.

Motion Graphic Designer at KTSF, based in South San Francisco, California.

Graphic Designer at Louis Vuitton, based in San Francisco, California.

AWARDS

  • 2026 Ranked by iF Design as the No. 1 In-House Brand Design Team in Taiwan.

 

  • 2025 K-Design Award | Formosa Forest Reed Diffuse (Gold Winner-Communication)

  • 2025 K-Design Award | Child Fraud Awareness Program Winner

  • 2026 Asia Design Prize - Grand Prize & Gold Winner

  • 2024 GOOD DESIGN AWARD | CUBE Branding (Media & Contents)

  • ​2024《Shopping Design》「2024 Taiwan Design BEST 100」Best brand design team

Polly Hsu © 2026. 

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