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Thinking

Humanizing tech through brand design: the beauty of simplicity.

Polly is the Brand Experience Design Lead at Cathay United Bank, currently heading the design team within the Advertising Department to spearhead creative strategy.

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With a distinguished 16-year track record of international design experience spanning Silicon Valley and Taiwan, she excels at translating business strategies into impactful brand systems. As a strategic storyteller and experience creator, Polly oversees end-to-end creative direction, comprehensive visual identities, and large-scale omnichannel marketing campaigns. Driven by a passion for design excellence, she consistently delivers high-quality, high-impact projects that elevate brand performance and resonance.

 

 

 

Call her at 0909-626-936. Email her at pollyhsu88@gmail.com.

2022.11-Present

2020.2022.11

2014-2020.03

2014.01-08

2013.5-2013.11

2011.7-2012.9

2010.5-2010.12

Brand Experience Lead, Advertising Department at Cathay United Bank, based in Taipei, Taiwan.

Creative Director / BX Design Lead at LINE Pay, based in Taipei, Taiwan.

Senior Marketing Design Lead / Brand Design Lead at Nokia USA,

based in Sunnyvale, California.

 

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Senior Brand Designer at Oracle Corporation, based in Redwood City, California.

 

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Packaging Designer at Goldieblox, based in Oakland, California.

Motion Graphic Designer at KTSF, based in South San Francisco, California.

Graphic Designer at Louis Vuitton, based in San Francisco, California.

AWARDS

  • 2026 Ranked by iF Design as the No. 1 In-House Brand Design Team in Taiwan.

 

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  • 2025 K-Design Award | Formosa Forest Reed Diffuse (Gold Winner-Communication)

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  • 2025 K-Design Award | Child Fraud Awareness Program Winner

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  • 2026 Asia Design Prize - Grand Prize & Gold Winner

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  • 2024 GOOD DESIGN AWARD | CUBE Branding (Media & Contents)

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  • ​2024《Shopping Design》「2024 Taiwan Design BEST 100」Best brand design team

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Polly Hsu © 2026. 

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